ANA ‘Sanctuary’

How do you project a Japan inspired, business class experience?


All Nippon Airways is famed for its attention to detail and Japanese inspired experience, consistently ranking amongst the top 10 airlines globally. With the launch of their reinvigorated business class experience, a campaign was needed to launch in key markets London, New York and Frankfurt.


Your sanctuary above the clouds


The creative insight showed us that the less space you have, the more it means to you. So, we positioned the new ANA business class as your own personal sanctuary, giving the physical and mental space to reflect and be inspired. 

Our creative focused on the passenger experience – the freedom and control to relax, work or dine – setting off feelings of zen-like serenity inspired by Japan.


We launched across major sites and key travel hubs in New York, London, and Frankfurt

We created a cohesive collection of social and digital assets to showcase the new ANA business class experience