How do you create a world class visitor experience?
We were invited to develop a growth initiative for SABIC. The aim was to create a focal point that would generate opportunities to build the future of the region, through showcasing best practices in sustainable building.
From digital to bricks and mortar
We named the initiative The Home of Innovation, creating a supporting brand, guidelines, film and website. But we weren’t just building a brand. The project called for physical proof of the concept, a place where SABIC could bring the idea to life for its potential partners.
Working with an architectural consultancy, SABIC built a real Home of Innovation. Our involvement was from macro to micro – we created the complete visitor journey through the center, considering every touchpoint along the way, from motion graphics to film right down to technical data sheets.