Envision
How can design help communicate a complex vision?
How we generate, store, and consume energy sustainably is one of the biggest challenges of the modern era. Lei Zhang founded Envision – the eighth biggest renewable energy company in the world – with a bold vision to tackle this problem. Our job was to get businesses and citizens around the world behind this vision.
We consulted at every level of Envision’s business – from new partnerships with Microsoft and Amazon Cloud to rolling out smart energy initiatives in Singapore.
Creating a presence powerful enough to change the world.
Envision was a giant of a business with a host of disparate subsidiaries. Their story was hard to decipher, let alone tell. So, we helped them define it. We honed a crystal-clear vision, united their offer under a robust brand architecture, and created an identity and supporting campaigns fitting of their future-defining ambitions.
Along the way, we named a software platform, created a global summit, and debuted a concept car designed by an automotive legend.
We continue to work with Envision, our energies now focused on publicising their Formula E Team ahead of the new season.
Evolved logo and software platform identity
Communicating the Envision business through four pillars: Generate. Connect. Store. Move.
Visual language and tagline
Mesmerising instagram content
Literature
Website
Named a proprietary platform
Envision’s smart energy software platform – ENOS™
Created a global summit
Entopia, which brought together politicians, business leaders, and technologists to firstly discuss the changes that need to happen and secondly make the deals that can action that change.
Debuted a ground-breaking concept car
Designed by Italian automotive royalty, Giorgetto Giugiaro, and unveiled at the renowned Geneva auto show.